Paris Baguette’s holiday season promotional video is displayed on Nasdaq MarketSite’s electronic billboard in New York’s Times Square. SPC Group on Wednesday announced its use of Times Square advertising to boost brand recognition among US consumers, positioning the Korean bakery chain as a top-of-mind brand during the holiday season. Paris Baguette entered the US market in 2005 and now operates about 270 outlets across North America. (SPC Group)
Paris Baguette’s holiday season promotional video is displayed on Nasdaq MarketSite’s electronic billboard in New York’s Times Square. SPC Group on Wednesday announced its use of Times Square advertising to boost brand recognition among US consumers, positioning the Korean bakery chain as a top-of-mind brand during the holiday season. Paris Baguette entered the US market in 2005 and now operates about 270 outlets across North America. (SPC Group)

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